01 · IDENTITY
Work out who you are
The name, logo, colours and voice that make people say "oh, I know them."
- Brand strategy and positioning
- Naming and messaging
- Logo and visual identity
- Brand guidelines
- Refresh or full rebrand
- Packaging and labels
Working with businesses across Australia & New Zealand
Branding & digital marketing for Australian and New Zealand startups and SMEs
Brief us after lunch. Wake up to ideas.
One team for your brand, website, social media, SEO and content. Delivered remotely from India.
Not ready for a quote? Ask for a free brand check. Send us your website or Instagram and we'll tell you honestly what's working and what isn't.
Sydney · 2:00 pm
You send the brief, then get on with your arvo.
Bengaluru · 8:30 am
Chai's poured. Our team picks it up and gets going.
Sydney · next morning
First drafts are sitting in your inbox with your flat white.
Hello, Australia.
Headwy helps startups and small businesses in Australia and New Zealand build a brand and grow it online. We’re a branding and digital marketing team working remotely from India, and we handle your logo, website, social media, SEO and content together. You get one team and one consistent brand, without hiring a full in-house marketing department.
Sound familiar?
If any of these make you wince a little, we should have a chat.
01
Your logo was a favour from a mate. Back in 2014.
02
Your website looks fine on a laptop and a bit sorry for itself on a phone.
03
Your Instagram has been quiet since the last long weekend.
04
Four suppliers, four invoices, and none of them talk to each other.
05
Customers love you once they find you. Getting found is the tricky bit.
06
You're launching something new and the date isn't budging.
Why Australian and New Zealand businesses work with Headwy
Short version: fewer people to chase, more work done.
One team for everything
Branding, website, social media, SEO and content stay consistent because the same people handle all of it.
Built for growing businesses
Our services suit startups and small and mid-sized businesses that need results without a large internal team.
Clear, simple communication
One point of contact, regular updates and a plan you can follow.
What we do
From the first sketch of your logo to the ad that lands you a new customer.
Pick one thing or hand us the lot. Either way you get one team, one point of contact and a brand that looks like itself everywhere.
02 · EXPRESSION
Say it well, everywhere
Decks, posts, brochures and campaigns that look like they came from the same family.
- Company profiles and pitch decks
- Campaign and ad creatives
- Social posts and carousels
- Infographics and blog graphics
- Hiring and employer brand creatives
- Business cards, flyers, posters
03 · EXPERIENCE
Give people a good place to land
Websites that load fast, read easily and make it simple to get in touch.
- Website design and redesign
- Website builds, CMS and online stores
- Landing pages
- Dashboard and product screens
- Design systems and Figma libraries
- Web visuals, icons and illustrations
04 · GROWTH
Get in front of the right people
Socials, search and ads that bring in enquiries, not just likes.
- Social media management
- SEO, including local search
- Google, Meta and LinkedIn ads
- Lead generation campaigns
- Email and newsletters
- Monthly reports you'll actually read
Branding services for startups and small businesses
Your brand is how customers recognise and trust you. We design logos, colour and typography systems and brand guidelines, so your business looks the same on your website, your social media and your printed material.
Website design for startups and SMEs
A clear, fast website that explains what you do and makes it easy for customers to contact you. We design it around your brand and set it up so search engines can read it. We can also build it for you, including CMS websites and online stores, and look after it once it's live.
Social media management
We plan your content, design the creatives, schedule and publish posts, and manage your accounts, so your business stays active and consistent without taking up your time.
SEO services for small businesses
We work on your pages, content and technical setup to help the right customers find you in search results. No one can guarantee a ranking, and we don't.
Content creation
Blog articles, social media content, reels and short videos, and email campaigns made for your audience and aligned with your brand voice.
How we work with Australian and New Zealand businesses
We're a few hours behind you. Turns out that's handy.
We work remotely from India, with offices in India and Mauritius, and we keep things simple: a discovery call, a clear plan, regular updates and one point of contact. We quote based on your requirements. And when you're winding down for the day, we're just getting started.
Right now
Sydney8:46 pmThursday
Auckland10:46 pmThursday
Bengaluru · our team3:16 pmThursday
- Your arvo
You send a brief, a quick voice note or a "can we change this?"
- Our morning
We jump on it while you're still online, so quick questions get sorted on the spot.
- Your evening
You're at footy training or on the couch. We're still designing.
- Next morning
The work is waiting for you. Coffee optional, but recommended.
In Perth? Even better: your whole afternoon lines up with our working day. Bigger projects run on an agreed timeline, and calls are easy to book in your hours.
Who we work with
Small teams with big plans, and bigger ones who need an extra pair of hands.
From a two-person startup in Fitzroy to an established business in Christchurch, we size the work to suit you.
- Startups finding their feet
- Small and growing businesses
- Hospitality and tourism
- Real estate and property
- Beauty, wellness and fitness
- Pet brands
- Online stores and D2C
- Education
- Recruitment and staffing
- Tech and software
- Healthcare
- Aged care and retirement living
Our branding & marketing process
Five steps, and you always know which one we're on.
- 1
Discover
We learn about your business, audience and goals.
- 2
Strategy
We agree the creative direction and marketing plan.
- 3
Design & execution
We build the brand, website and campaigns.
- 4
Performance tracking
We monitor engagement, visits and enquiries.
- 5
Optimisation
We refine what we do based on what the data shows.
Not sure where to start?
Here's what businesses like yours usually ask us for.
These are examples, not fixed packages. Every quote is built around what you actually need.
Launch
For new businesses that need to look legit, fast.
- A brand discovery session
- Logo and starter brand guide
- Business cards and stationery
- A website of up to 5 pages, with basic SEO
- Instagram or LinkedIn, 12 posts a month
- 30 days of help after launch
Growth
For growing businesses ready to look as good as they are.
- Everything in Launch, plus a full brand guide
- Company profile and pitch deck
- A website of up to 10 pages, with a blog
- Deeper SEO, Google Analytics and Search Console
- Instagram and Facebook or LinkedIn, 20 posts a month
- 60 days of help after launch
Scale
For established businesses with lots on the go.
- Brand strategy from the ground up
- A complete brand guide with templates
- A custom website, sized to what you need
- Marketing across every platform you use
- Weekly check-ins with your account manager
- 90 days of help after launch
Only need one thing, like a logo, a deck or a landing page? That's fine too. And once you're up and running, we can stay on monthly to keep your socials, ads and content ticking along.
A few things we'll never do to you.
Sell you a rebrand you don't need
If your logo is doing its job, we'll say so. Sometimes it's only the website or the socials that need love.
Push your own team aside
Got an in-house designer or marketer? We work alongside them and pick up the overflow.
Ask for a leap of faith
Burnt by an agency before? Start with something small and see how we work before you commit to more.
Branding & digital marketing FAQs
The things people usually ask on the first call. Got another one? Just ask us.
Do you have an office in Australia or New Zealand?
No. We're based in India and Mauritius, and we work with clients in Australia and New Zealand remotely.
What types of businesses do you work with?
Startups and small and mid-sized businesses. Tell us about yours and we'll tell you whether we're a good fit.
Do you work with businesses in both Australia and New Zealand?
Yes. We serve businesses in both countries and tailor our work to your market and audience.
Can you handle both branding and marketing?
Yes. You can start with branding and a website, or with social media and SEO, and add more later.
Do you manage social media accounts?
Yes. We plan the content, design the creatives, schedule the posts and manage your accounts.
What's the difference between SEO and social media marketing?
SEO helps customers find you when they search on Google. Social media builds your audience and keeps your brand visible. Most businesses benefit from both.
How much does it cost?
It depends on your requirements and the services you need. Tell us your goals and we'll give you a quote.
Ready to build and grow your brand?
Tell us about your business and what you need. We'll come back with a plan and a quote.
Just want a second opinion?
Tick "Free brand check" and we'll send honest notes on your website or socials. No charge, no hard sell.
Rather just email? connect@headwy.com